November 17, 2015

Invitation to the exhibition at the Emma S. Barrientos Mexican American Cultural Center in Austin, Texas


I am pleased to announce the official invitation to my exhibition at the Emma S. Barrientos Mexican American Cultural Center in Austin, Texas. Special thanks to Robert "Bob" Jones and Jason Lively at the cultural center for their support to this project. The exhibition will run from January 29th through April 2nd, 2016.



November 12, 2015

The Emma S. Barrientos Mexican American Cultural Center

Here's a neat video of the Emma S. Barrientos Mexican American Cultural close to the heart of Austin, Texas. This beautiful building is located near the Colorado River and the Interstate Highway 35, not too far from 6th street, the Mexic-Arte Museum and the state capitol. The Community Gallery, the room in which this project will be featured in an exhibition, is shown in minute 1:10 of this video.

Architectural video by Frazer Pogue Collective.


MACC, Emma S. Barrientos Mexican American Cultural Center from Frazer Pogue Collective on Vimeo.

July 3, 2015

Siblings Sofia and Miguel Santoyo with Mariana's Taco Shop in Frisco, Texas

I'd like to thank my friend Tana York for introducing me to this restaurant in downtown Frisco, Texas. I passed many times through downtown Frisco without realizing that this neat place existed! Thanks Tana.

Mariana's Taco Shop is sort of a Mexican food enclave in downtown Frisco. The great majority of the restaurants nearby serve food other than Mexican. Moreover, the neighborhood does not appear to be an area that is predominantly Mexican, Mexican American or hispanic. The few indications of Mexican presence in include a money order business and a gas station where construction workers gather.

The restaurant is run by two siblings, Sofia and Miguel Santoyo. Sofia takes care of customers and Miguel prepares the food. Sofia was born in the tierra caliente region of the state of Michoacan and Miguel was born in Mexico City. Both spent considerable time near San Diego, California and developed a menu inspired by Mexican traditions of that area. “The main concept is to serve authentic Mexican food with a California style” Sofia told me. I asked her what makes the food “California style” and replied that it has to do with the preparation of the carne asada (fried beef) and the salsas. “We marinate our beef differently from the Tex-Mex style and use different cuts of meet from the traditional Texas fajitas (skirt steaks).” 

I asked her about the American Dream. What does it mean to her?  “It's about getting ahead and pursuing your dreams” she replied. Perseverance is key to success according to her. She sees Mariana's Taco Shop as the embodiment of such ideal. “The restaurant is for us a doorway to growth and improvement. It's a way of making a living without depending on an employer, it's a way of generating employment for people.”

Sonia is ambitious and sees the American Dream as the opportunity to grow a business to the best of your ability. Her description of her goals remind me of those of other Mexican restaurant owners I've photographed for this project. They're enthusiastic about expanding their businesses.

Siblings Sofia and Miguel Santoyo with Mariana's Taco Shop in Frisco, Texas. July 3, 2015

May 24, 2015

Daniel Renteria and Max Arredondo with Fruteria Tropical in Plano, Texas

One of my favorite memories about growing up in Acapulco, Guerrero is enjoying succulent fruit snacks during school recess. They were remarkably simple snacks served in small, plastic bags or cups. The most popular snacks were sliced mango, jicama, and cucumber sprinkled with salt, lime juice, and piquin chile. For me, these treats represent an important symbol of Mexican life.

I was happy to find Fruteria Tropical, a small fruit store in Plano, Texas that serves sliced fruits and juices. The owners were kind to let me interrupt their daily routines to make room for photos. We spent a little over an hour.

The fruteria is run by Daniel Renteria, Max Arredondo and their families all of whom have cultural ties to Mexico. I interviewed Daniel who is originally from the region of Tierra Caliente Guerrero. He believes that achieving the American Dream is an important milestone for any immigrant who comes to the United States. “Bad administrations in our home country does not allow for opportunities to exits therefore we immigrate to this beautiful country that offers so many. We come here to triumph” he says.  I asked him if Fruteria Tropical represent to him an embodiment of the American Dream. To a certain extent his answer was yes, however he wishes to open more locations to offer employment opportunities to more Mexicans and hispanics. For Daniel, expanding his business this way represents a more complete picture of the American Dream.

Daniel Renteria (left) and Max Arredondo (right) with Fruteria Tropical in Plano, Texas. May 24, 2015

Daniel Renteria (left) and Max Arredondo (right) with Fruteria Tropical in Plano, Texas. May 24, 2015

Daniel Renteria (left) and Max Arredondo (right) with Fruteria Tropical in Plano, Texas. May 24, 2015

April 19, 2015

Juana Santana with El Primo Taqueria y Carniceria in McKinney, Texas

In East McKinney I met Juana and Antonio Santana who are both originally from Acapulco, Guerrero. The siblings run a grocery story and taqueria called El Primo, which is located on McDonald St. The shop's is filled with Mexican items and symbols such as Rancheritos tortilla chips, veladoras, piñatas, posters featuring well-known Mexican soccer players like Rafa Marquez and more.

I was very excited to find El Primo Taqueria y Carniceria because it exemplifies the kind of Mexican business that this photography project is about. It carries interesting Mexican products ranging from religious to popular culture, it offers the visitor the experience of shopping in a family business, and it shows us how different generations of immigrants relate and differ from one another.

On a Sunday afternoon I walked in and met Juana Santana who was running cash register. It was slightly past lunch time and the taqueria was getting busy with families wanting to have late lunch and some leisure time. After chatting with Juana for a little bit about my project she agreed to take few pauses from work and pose for some pictures. The challenge, as it tends to be with these photos is to take as many photos as possible and interrupt the normal operation of the business as little as possible.

Juana has lived in the United States for twenty-five years. I asked about the differences that exist between living in Mexico and living in the States. “Life has been a little bit better than in Mexico” she replied “my family and I have achieved the American Dream but we've had to dedicate time and effort to it.” Juanita told me that El Primo Taqueria and Meat Market began like most family business that start from scratch. “It started as a tiendita (small grocery shop) and eventually my brother began expanding the business by adding a taqueria, a meat market and a beer aisle.

On that day, her brother Antonio dropped in and agreed to have his photo taken as well. We started talking and I asked him about his thoughts on the American Dream and what it means.“Cuando llegamos aqui llegamos con ganas de hacer algo” he said, “when we came here [to the United States] we wanted to do something productive and thank God it has worked.”

I noticed that people from various generation work at El Primo Taqueria and Meat Market. Antonio's mom, sister and niece were all involved in the operation of the business. Carmen Zambrano is Juana's daughter and she was born in Texas. She knows English well and is fluid in Spanish. I asked her if she has visited Mexico and what kinds of cultural differences does she notice between the two countries. “Over there people are more sociable and friendly than here” she replied.

Carmen mentioned that she represents the generation that will achieve the American Dream because her parents have worked and continue to work for her. Carmen is currently attending Texas Woman's University and wishes to become a pediatrician. During her breaks at work she takes out her college textbooks and works on homework.

Juan Santana, casher and manager at El Primo Taqueria and Meat Market in McKinney, Texas. April 19, 2015

Juan Santana, casher and manager at El Primo Taqueria and Meat Market in McKinney, Texas. April 19, 2015

Carmen “Carmelita” Zambrano, server at El Primo Taqueria and Meat Market in McKinney, Texas. April 19, 2015

Carmen “Carmelita” Zambrano, server at El Primo Taqueria and Meat Market in McKinney, Texas. April 19, 2015

Antonio Santana, owner of El Primo Taqueria and Meat Market in McKinney, Texas. April 19, 2015

February 3, 2015

Interview with Photographer Imanol Miranda

I'd like to thank AP Films by Paolo Alvarez for creating this interview on my project. I want people to make the connection between my background growing up in Mexico and my interest in this photography project. In this interview I talk about my childhood memories growing up helping my parents run a small grocery shop. Check it out:



Imanol Miranda Interview on Photography Project: Mexican Restaurants and the American dream from Imanol Miranda on Vimeo.

November 10, 2014

Ernesto Garza, Gloria Espinoza, and Mayra Martinez with La Catedral del Marisco in Austin Texas

The name of this restaurant is one of my favorites. It's called La Catedral del Marisco Orgullo de Bejucos (The Seafood Cathedral Pride from Bejucos). I was curious about what Bejucos means. The first time I drove by the restaurant, which was around 2012, the name just stuck in my head.

So one of the first questions I asked her was about the name. Bejucos turns out to be a small, isolated town in the State of Mexico. Coincidentally, that's the hometown of owners Ernesto Garza and Gloria Espinoza. With great pride, Gloria Espinoza pointed out to a picture of a waterfall that's printed on the menu. She told me that the waterfall is called El Salto and can be seen from any part in the town of Bejucos.

Bejucos is near the border with the states of Guerrero and Michoacan, both of which face the Pacific Ocean and have rich seafood traditions. She's very happy and proud to have founded a restaurant in Austin where she can share the culinary traditions of the State of Mexico, Guerrero and Michoacan.

“Logre el sueño Americano” she told me “I achieved the American dream.” The restaurant has been at the same location in East Austin for twenty three years.

Gloria visits Bejucos as vacation destination now. In her words “No se puede uno olvidar de su pueblo” One should not forget about your hometown just because we left for the American dream.


From left to right: Ernesto Garza, Gloria Espinoza and Mayra Martinez with La Catedral del Marisco Orgullo de Bejucos in East Austin, Texas. November 10, 2014